Eastern appoints Managing Director

As one of the UK’s largest providers of specialist hose solutions, Eastern is delighted to appoint seasoned business accelerator Elaine Miller to support company growth. Elaine, whose passion is increasing business value by helping companies deliver exceptional customer service, has 28 years’ strategic and operational experience in the plant hire, transport and logistics sectors. Elaine will be based at Eastern’s Farthing Road premises and sits on the Executive Board alongside company owner, Matt Gissing.

Elaine brings a huge portfolio of experience and will lead the charge on a breadth of transformative measures, from compliance and ecommerce to supply chain management. Most recently, Elaine was the Group Operations Director at Ardent Hire Solutions, where she was part of the Senior Board of Directors responsible for integrating Ipswich-based Fork Rent Plc, along with One Call Hire, both plant hire businesses that were acquired by two Private Equity companies.

Prior to this, Elaine held four other directorship positions – at Fork Rent, which trebled its turnover and profit during her time on the Board – as well as at Securicor and Hanbury Davies (now Wincanton).

Elaine also won the MAN everywoman – Woman of the Year award in transport and logistics in 2009. These awards recognise inspirational women working in the sector.

Elaine says: “Eastern has quality products, a great team and a well-deserved loyal customer base. With my experience and Matt’s entrepreneurial spirit, I’m looking forward to helping the team take the business forward.”

Matt comments: “We are delighted to welcome Elaine to the team. Her reputation for hard work and commitment goes before her. As a real people person, I am confident she will bring out the best in the team and take Eastern where we all want it to go.”